WHO WE ARE
Friendly Group was created by the Friendly Production founder, Matjaž Mrak, and Veit-Ulrich Braun – a video journalism pioneer.
Friendly Group consists of Friendly International (video news agency), Friendly Production (film/ video production) and Friendly Consulting (media consultancy and training).
We are an international team of media, AV and film experts: journalists, cinematographers, cameramen, directors, editors and researchers. We speak seven languages and have extensive experience: EU-wide and internationally. We have been present in the world of audiovisual media for more than 20 years. Our clients are major organizations, film and video productions, advertising agencies, independent productions and television networks from all over Europe and the world.
Matjaž Mrak founded Friendly Production in 2005. He is an awarded cinematographer with more than 20 years experience in the TV and film industry. Matjaž is a member of the Slovenian Cinematographers’ Association ZFS and also the International Federation of Cinematographers IMAGO.
He has worked with a lot of major European broadcasters such as BBC, ARD (HR), Arte, EuroNews, Deutsche Welle, Al Jazeera balkans, Malta-TV, HRT (Croatia), Telma TV (North-Macedonia) and with national and international production companies such as Tailored Media (UK), Fineline Media (USA-Japan), INS (Belgium), Vertigo (Slovenia) and the audiovisual departments of EU commission and EU parliament.
His work has taken him all over Europe, the Caucasus, the United States and in Africa. In addition to Slovenian, he also speaks Serbo-Croatian, English and Italian.
Veit Ulrich Braun
TV journalist, video journalism pioneer
Before moving to Slovenia in 2017, he served as EU correspondent for German worldwide television Deutsche Welle in Brussels for five years and subsequently decided to stay in the European capital.
He set up his own company and has worked for Deutsche Welle, ARD, RTV (Slovenia) and others ever since. Besides being a journalist and TV producer he has also worked as a media consultant and media trainer for Brussels-based organizations such as Business Europe. During his professional career he also worked in the Deutsche Welle management and served as head of DW’s Spanish news department for two years.
There is no country in Europe Veit hasn’t reported from. He has also repeatedly worked in the US, Asia and Africa. He is fluent in German, English, Italian, French and Dutch and is presently struggling with Slovene.